“Creating a course isn't just about sharing what you know; it's about transforming lives.” - Anonymous

Introduction:

Launching a course as a speaker can seem daunting. Over the past few weeks, I’ve spoken to many speakers who are experts in their fields, and I’ve gained a unique perspective on their challenges. 

For most of them, the thought of translating their expertise into a structured course feels intimidating. Delivering powerful presentations is one thing, but packaging that knowledge for online learning is another.

Common doubts like structuring content, ensuring its value, and starting the creation process often overwhelm speakers. However, these concerns shouldn’t hold you back from sharing your knowledge with a wider audience.

This guide aims to break down the common false beliefs that hold speakers back and provides a step-by-step checklist to launch a successful course. We will tackle these challenges head-on, showing how the skills you use on stage can translate into an engaging online course.

Our goal is to simplify the process and demystify course creation. You’ll find actionable advice from defining your course idea to marketing your finished product, turning a seemingly monumental task into achievable milestones.

Creating a course expands your reach, offers value to your audience, and creates a new revenue stream. Your expertise has already resonated in live settings; now it’s time to let it reach a broader audience through a well-structured course.

By the end of this guide, you’ll have the confidence and tools to turn your speaking content into a comprehensive online course.

Whether you're a seasoned speaker or just starting, this guide provides the roadmap you need to launch your first course successfully.

The Power of Online Courses for Speakers

Online courses offer an incredible opportunity for speakers to expand their reach, share their knowledge, and generate additional income. However, many speakers hesitate to take the plunge due to various misconceptions. 

Let's debunk these myths and guide you through the process of launching your first course.

Common False Beliefs About Launching a Course

"I’m Not an Expert Enough"

Many speakers doubt their expertise, thinking they need to know everything about a topic before teaching it. In reality, if you have experience and knowledge that others can benefit from, you're more than qualified to create a course.

"Creating a Course is Too Complicated"

Creating a course can seem overwhelming, but it's manageable with a structured plan. Start by defining your course idea, focusing on your core expertise, and understanding your audience's needs. Break your topic into manageable modules and outline the course structure, deciding on the format for each module.

Validate your idea by surveying your audience and testing it with a small workshop or webinar. Then, create your course materials, including scripts, presentation slides, and video lessons. 

Choose a user-friendly online course platform like GoHighLevel, and set up your course by uploading and organizing your materials. Research similar courses to price yours appropriately and develop a marketing plan to promote it, using email marketing, social media, and collaborations.

Prepare for launch with a clear timeline and promotional content, and create a compelling landing page. When you launch, engage with your audience through webinars and offer incentives for early sign-ups. After launching, collect feedback to improve your course and continue engaging with your students.

By breaking the process into smaller, actionable steps, creating a course becomes more approachable and less daunting.

"No One Will Buy My Course"

Fear of failure is common, but by researching your audience and validating your course idea, you can ensure there’s a market for your course. Remember, every successful course started with a first sale. 

You also have your audience as validation of your idea. Because you stand on stage and deliver your message and people take the time to listen, that means they care about what you have to say. By not giving them more of you, you are doing them a disservice. 

Your audience already believes in your expertise and values your insights. Each time you speak, you are essentially providing a preview of the deeper, more comprehensive knowledge you can offer in a course. 

Think of your course as an extension of your speaking engagements - a way to delve deeper into the subjects your audience is eager to learn about.

Moreover, creating a course allows your audience to access your teachings at their convenience. Not everyone can attend your live events or sessions, but a course provides a flexible option for them to learn from you at their own pace and on their own schedule. This accessibility significantly broadens your reach, making your valuable content available to a wider audience.

"I Don’t Have the Right Equipment"

While professional equipment can enhance the quality, it's not a necessity. Many successful courses are filmed with basic equipment like a smartphone and a good microphone. Personally I use a DJ microphone and my iphone. It works perfectly fine. I do recommend having a tidy background (no dirty sock lying around). But the reality is that you do not need to book a studio at all. It is all just a distraction.

"I Can’t Compete with Established Courses"

Don’t let ‘comparison‘lites’ kick in. Every speaker has a unique perspective and voice. Your personal insights and experiences can offer value that established courses may not. Think about the people you follow in your industry. 

Surely they have their own unique perspective about a topic, and I am confident that you have your  unique perspective too. 

Established courses might have a broad appeal, but they often miss the nuances and personal touches that make your experience special. Your journey, challenges, and the solutions you've discovered are unique to you. These personal stories and insights can resonate deeply with your audience, providing them with practical advice and inspiration that they can't get from more generic courses.

Additionally, your approach to teaching and presenting material can be a breath of fresh air. Your style, whether it's more interactive, hands-on, or incorporates humour and real-life examples, can make learning more engaging and effective for your students. Established courses might not offer this level of personalization, making your course stand out.

FAQs

How do I know if my course idea is good enough?

Start by surveying your audience and conducting interviews. If there's significant interest and your topic solves a real problem, it's a good sign your course will succeed.

What equipment do I need to create my course?

While professional equipment can enhance quality, you can start with basics like a smartphone, a good microphone, and proper lighting.

How should I price my course?

Research similar courses to understand the market rate. Choose a pricing strategy that aligns with your audience's budget and the value you provide.

What platform should I use to host my course?

Popular platforms include GoHighLevel, Teachable, and Thinkific. Choose one that offers the features you need.

How do I market my course effectively?

Use a mix of email marketing, social media, content marketing, and collaborations with influencers. Create valuable content to build interest.

What should I do if my course doesn't sell as expected?

Collect feedback from your audience and make necessary adjustments. Re-evaluate your marketing strategy and consider additional promotions or partnerships.

Conclusion

Launching your first course as a speaker might seem challenging, but by following this comprehensive guide, you can navigate the process with confidence. Break down false beliefs, follow the checklist, and soon you'll be sharing your expertise with a wider audience, helping them achieve their goals while creating a new revenue stream for yourself.

We can work with YOUR BUDGET! 

Let’s work together to build something truly impactful. 

Reach out to learn more about how we can create a course that’s as memorable as any Eiffel Tower, big or small.

BOOK A CALL HERE: https://booking.stageprofitsystems.com/

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